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Makovsky Energy Study 2016
FOR IMMEDIATE RELEASE: NEW SURVEY SHOWS THAT AMERICANS SIGNIFICANTLY OVERESTIMATE RENEWABLE ENERGY’S ROLE IN POWERING THE NATION Makovsky Survey Reveals How Consumers Make Energy Decisions and the...
View ArticleSocial Media Best Practices to Amplify Speaking Engagements
Speaking engagements have long been key tools in the marketer’s repertoire. When an executive is a featured speaker or participates in a roundtable, they can share key insights and build their profiles...
View ArticleThe 2019 Wall Street Reputation Study
As Wall Street Recovers, Its Reputation Remains Fragile Wall Street has rebounded significantly since the 2008 financial crisis, but its brand is still fragile in the eyes of investors. The 2019...
View ArticleWhat This Veteran’s Day Means to Me…
Every year we acknowledge Veteran’s Day, but don’t take the time to honor it and what it stands for. I keep thinking — is it another day off school where a working family has to juggle childcare. Or...
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Today’s “New Order” in Advocacy (Part 2)
The Perils of Fakes In my last blog, I focused on our profession’s fundamental task of advocacy and why it’s harder now than any other time before in the history of our business thanks to digital-age...
View ArticleToday’s “New Order” in Advocacy (Part 1)
Today’s “New Order” in Advocacy (Part 1) A few weeks ago I had the honor of speaking to senior communications professionals at the annual PRSA International Conference in San Diego, on a topic near and...
View ArticleToday’s “New Order” in Advocacy (Part 3)
How Fake Can You Get? My last blog discussed how disinformation campaigns such as Fake News – one of the five key challenges in our profession today — can disrupt a company’s reputation in my previous...
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Abandoning Your New Year’s Resolutions Already?
As we near the end of January, the sense of urgency and optimism associated with the New Year has mostly disappeared. As far as New Year’s resolutions go, the fourth week of January might as well be...
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Today’s “New Order” in Advocacy (Part 4)
The Employee Public Challenge to Management My speech at the 2019 PRSA International Conference late last fall covered five new challenges that are changing how we advocate for client organizations...
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The Juggling Act: What It’s Like to Be a Working Parent Amid COVID-19
As the summer begins, I’m reminded how things have changed for my family and I during this once in a lifetime experience. As a working parent of a dual income family, the COVID-19 pandemic has given...
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